After the agriculture it is the second largest employment provider in India (containing 60% of the country's workforce). It represents the Indian culture and it's creativity.
government of india made an act naming "reservation of articles for production"., 1985.It was important protection for handloom weavers, who otherwise struggle to survive in the market.
Handloom weaving is generally a family enterprise and one of India's cottage industries.
Handloom is a product which is prepared in Looms. Means a special weaving instruments in which thread is put in Wrap in special count and then special weaving design is made with hand.
Hand weavers weave because they enjoy creating a work of art or enjoy the feeling of saying “I made it myself”. It is an art that takes time and energy to learn, and that learning continues if you continue to weave. Most hand weavers as a hobby, occasionally selling pieces. Hand weaving can produce curtains, fabric for sewing, scarves, shawls, tapestries, rugs, wall hangings, and intricate coverlets.
Weaving is an art as well as an industry.
Whenever we think of handloom, we get a picture of countless artisans working endlessly to be a part of the largest cottage industry of our country. It is the relentless pursuit of these craftsmen to not only compete with the machine loom but also better it in every way. they all deserve special recognition for the masterpieces they create out of their talent. we salute these craftsmen who have been working tirelessly for all we fashion enthusiasts. It is because of their superior work that has enabled us to elevate the look, we are in love with handloom. The traditional way to weave the yarn into the fabric is truly amazing. The fine threads are interlaced with both the sets of yarn. The warp and the weft, weaving to produce a soft, durable, comfortable and breathable fabric we have all that and more! Displayed not only to attract your attention but also to thank our weavers who are making efforts to preserve our handloom heritage.
Come let us all in love with the legacy of our culture and diversity and feel blessed to have an opportunity to be a part of it. Let’s pledge to use more of handloom products and authentic place to get them.
ART AVENUE is the new destination for a fantastic and unique shopping experience that offers a comprehensive range of fashion, home accessories and art for the connoisseurs of elegance. The brand promises to provide a unique platform for absolute and free expression of designers, artists, crafts enthusiasts and revivalists who integrate Indian handcrafted traditions to reflect a contemporary vocabulary.