{"product_id":"kutch-hand-tufted-rug","title":"Kutch Hand-Tufted Rug","description":"\u003cp\u003eThe Kutch is a village medallion drawn at full volume: a stepped ivory star held inside a flaring navy centre, set on a saffron field and ringed by an ivory border of red and indigo flowers. The palette is the one Kutch dyes into its embroidered and block-printed cloth — saffron, indigo and madder red, with a thread of turmeric yellow outlining every shape.\u003c\/p\u003e\u003cp\u003eIt is hand-tufted in 100% New Zealand wool. Each strand is punched through a cotton canvas backing with a hand-held tool, then the pile is sheared level by hand to a dense, even cut that sits close and soft underfoot. The colours are dyed deep so they hold their saturation, and each motif is edged in a contrasting line so the pattern reads clearly from across the room.\u003c\/p\u003e\u003cp\u003eThis is a rug that sets the tone rather than follows it. It brings warmth and energy to a white or pale room, holds its own beside brass and dark timber, and is happy under a bench, at the foot of a bed or in a reading corner. The full border frames the field on all four sides, so it looks finished from every direction.\u003c\/p\u003e\u003cp\u003eA new tufted wool rug sheds some loose fibre for the first few weeks; it settles with regular vacuuming. The ivory border will show traffic before the saffron and navy, so rotate the rug twice a year to keep wear even.\u003c\/p\u003e\u003cp\u003eThe 4 × 6 ft rug photographed here is in stock and ready to ship. Four larger standard sizes, up to 9 × 12 ft, are made to order in 4–6 weeks, as is any size cut to your exact measurements — the medallion and border are redrawn to the new proportions rather than stretched.\u003c\/p\u003e\u003ch3\u003eConstruction\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHand-tufted, sheared level by hand\u003c\/li\u003e\n\u003cli\u003ePile: 100% New Zealand wool\u003c\/li\u003e\n\u003cli\u003eBacking: cotton canvas\u003c\/li\u003e\n\u003cli\u003eColours: saffron, navy, ivory, madder red and turmeric yellow\u003c\/li\u003e\n\u003cli\u003eSaffron wool-bound edges, no fringe\u003c\/li\u003e\n\u003cli\u003eStandard sizes: 4 × 6, 5 × 8, 6 × 9, 8 × 10 and 9 × 12 ft\u003c\/li\u003e\n\u003cli\u003e4 × 6 ft in stock; other sizes and custom sizes made to order\u003c\/li\u003e\n\u003cli\u003eHandmade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Art Avenue","offers":[{"title":"4×6 ft","offer_id":46258125570095,"sku":"AA-RUG-KUTCH-0406","price":21600.0,"currency_code":"INR","in_stock":true},{"title":"5×8 ft","offer_id":46258125602863,"sku":"AA-RUG-KUTCH-0508","price":36000.0,"currency_code":"INR","in_stock":true},{"title":"6×9 ft","offer_id":46258125635631,"sku":"AA-RUG-KUTCH-0609","price":48600.0,"currency_code":"INR","in_stock":true},{"title":"8×10 ft","offer_id":46258125668399,"sku":"AA-RUG-KUTCH-0810","price":72000.0,"currency_code":"INR","in_stock":true},{"title":"9×12 ft","offer_id":46258125701167,"sku":"AA-RUG-KUTCH-0912","price":97200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/5513\/9631\/files\/DSC_0213.jpg?v=1790595687","url":"https:\/\/www.artavenue.com\/products\/kutch-hand-tufted-rug","provider":"Art Avenue","version":"1.0","type":"link"}