{"product_id":"pochampally-hand-tufted-rug","title":"Pochampally Hand-Tufted Rug","description":"\u003cp\u003eThe Pochampally is an ikat drawn in wool. Every motif on it, the sky-blue blossoms down the centre, the indigo lanterns hanging either side and the moss-green paisleys climbing the edges, has the soft, feathered outline of a thread that was dyed before it was woven. It is named for the Telangana village where weavers still tie and dye each warp by hand so the pattern only appears on the loom.\u003c\/p\u003e\u003cp\u003eOn a woven ikat that blur is an accident of the dye; here it is drawn on purpose. The edges of each shape step and flicker where they meet the ivory ground, so from across a room the rug reads as cloth rather than print, and up close every colour keeps its own crisp field of pile.\u003c\/p\u003e\u003cp\u003eIt is hand-tufted in 100% New Zealand wool. Each strand is punched through a cotton canvas backing with a hand-held tool, then the pile is sheared level by hand to a dense, even cut. Four colours do the work: an ivory ground, a pale sky blue, a deep indigo and a soft moss green. The pattern runs out to an indigo band at the edge rather than stopping at a formal border, so motifs are cut off at the sides the way they would be on a length of fabric.\u003c\/p\u003e\u003cp\u003eThe palette is cool and fresh rather than traditional. It lifts a white or grey room, sits well with pale oak, cane and brass, and gives a guest bedroom, a study or a sunlit reading corner colour without anything heavy.\u003c\/p\u003e\u003cp\u003eA new tufted wool rug sheds some loose fibre for the first few weeks; it settles with regular vacuuming. The ivory ground shows marks sooner than a dark field, so it is happiest where shoes come off. Made-to-order sizes are redrawn to their own proportions, so the motifs keep their shape rather than being stretched.\u003c\/p\u003e\u003cp\u003eThe 4 × 6 ft rug photographed here is a single piece, in stock and ready to ship. Four larger standard sizes, up to 9 × 12 ft, are made to order in 4–6 weeks, as is any size cut to your exact measurements.\u003c\/p\u003e\u003ch3\u003eConstruction\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHand-tufted, cut pile sheared level by hand\u003c\/li\u003e\n\u003cli\u003ePile: 100% New Zealand wool\u003c\/li\u003e\n\u003cli\u003eBacking: cotton canvas\u003c\/li\u003e\n\u003cli\u003eColours: ivory, sky blue, indigo and moss green\u003c\/li\u003e\n\u003cli\u003eIndigo wool-bound edges, no fringe\u003c\/li\u003e\n\u003cli\u003eStandard sizes: 4 × 6, 5 × 8, 6 × 9, 8 × 10 and 9 × 12 ft\u003c\/li\u003e\n\u003cli\u003e4 × 6 ft in stock (one piece); other sizes and custom sizes made to order\u003c\/li\u003e\n\u003cli\u003eHandmade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Art Avenue","offers":[{"title":"4×6 ft","offer_id":46667197415471,"sku":"AA-RUG-POCHAMPALLY-0406","price":21600.0,"currency_code":"INR","in_stock":true},{"title":"5×8 ft","offer_id":46667197448239,"sku":"AA-RUG-POCHAMPALLY-0508","price":36000.0,"currency_code":"INR","in_stock":true},{"title":"6×9 ft","offer_id":46667197481007,"sku":"AA-RUG-POCHAMPALLY-0609","price":48600.0,"currency_code":"INR","in_stock":true},{"title":"8×10 ft","offer_id":46667197513775,"sku":"AA-RUG-POCHAMPALLY-0810","price":72000.0,"currency_code":"INR","in_stock":true},{"title":"9×12 ft","offer_id":46667197546543,"sku":"AA-RUG-POCHAMPALLY-0912","price":97200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/5513\/9631\/files\/DSC_1119a.jpg?v=1791377820","url":"https:\/\/www.artavenue.com\/products\/pochampally-hand-tufted-rug","provider":"Art Avenue","version":"1.0","type":"link"}