Chettinad Hand-Tufted Rug
Handcrafted in India
Chettinad Hand-Tufted Rug
Finished and waiting in our studio — dispatched within 3–5 business days, rolled, wrapped and insured.
- Handcrafted in India
- Crafted by master artisans
- Customization available — size, finish & fabric
- Secure, insured delivery across India
- International shipping available
Description
The Chettinad takes its cue from the floors of the Chettiar mansions of Tamil Nadu, where handmade Athangudi tiles repeat a single motif wall to wall until the pattern becomes the room. Here it is one black line on an ivory ground: it climbs, pinches and folds back on itself into a lattice of keyhole arches, each holding a small solid mark — a triangle, a diamond, a feathered arrow. Up close it reads as drawing; from across the room, as one bold, even field.
It is hand-tufted in 100% New Zealand wool. Each strand is punched through a cotton canvas backing with a hand-held tool, then the pile is sheared level by hand to a dense, even cut. The black is tufted wool in its own right, not printed or painted on, so every line keeps a clean edge and sits flush with the ivory around it.
Two colours and an all-over repeat make this the most graphic rug in the range. With no medallion to centre, it sits comfortably off-axis — half under a sofa, part-way beneath a bed — and it pairs naturally with black leather, dark wood and plain linen upholstery. An ivory ground shows traffic sooner than a dark one, so it is happiest where shoes come off; for a hallway or under a dining table, a darker rug will wear better.
A new tufted wool rug sheds some loose fibre for the first few weeks; it settles with regular vacuuming.
The 4 × 6 ft rug photographed here is in stock and ready to ship. Four larger standard sizes, up to 9 × 12 ft, are made to order in 4–6 weeks, as is any size cut to your exact measurements — the lattice is laid out afresh to the new size rather than stretched, so it meets the edges cleanly.
Construction
- Hand-tufted, with tufted black line work
- Pile: 100% New Zealand wool
- Backing: cotton canvas
- Colours: ivory and black
- Wool-bound edges, no fringe
- Standard sizes: 4 × 6, 5 × 8, 6 × 9, 8 × 10 and 9 × 12 ft
- 4 × 6 ft in stock; other sizes and custom sizes made to order
- Handmade in India
Materials & Construction — Hand-Tufted
Wool is punched through a stretched canvas backing with a hand-held tufting tool, secured with a latex adhesive and finished with a cotton scrim. The result is a dense, deeply plush pile with the pattern carved in relief — the softest underfoot of our constructions.
Made by hand from natural yarn, so slight variation in colour, pile height and finished dimensions is intrinsic to the piece, not a defect.
Rug Care
- Vacuum periodically with the beater bar or brush roll switched off — suction only. Never brush or scrub the pile.
- Blot spills immediately with a clean, dry cloth. Press, don’t rub — rubbing drives the stain deeper and distorts the weave.
- Rotate the rug every few months so it wears and fades evenly.
- Use protectors under the legs of heavy furniture to prevent flattening and permanent indentation.
- If a thread lifts, never pull it — trim it level with the pile using sharp scissors.
- Keep out of prolonged direct sunlight to preserve the depth of the dyes.
- Expect noticeable shedding for the first few months. This is normal for a tufted pile and reduces steadily with gentle, regular vacuuming.
- Because the pile is set into an adhesive backing, never soak or steam clean this rug — excess moisture breaks down the backing. Have it dry-cleaned by a rug specialist.
- An underlay is recommended — it stops slipping, cushions the pile and extends the life of the rug.
- Have the rug professionally cleaned periodically. Avoid machine washing, bleach and harsh solvents.
Sizing & Placement
As a guide: in a living room, the front legs of all seating should rest on the rug. In a dining room, allow at least 60 cm beyond the table edge so chairs stay on the rug when pulled out. In a bedroom, allow 45–60 cm of rug either side of the bed. Custom dimensions are available on most pieces — enter your measurements on this page, or speak with a design consultant.
Craftsmanship
The design is traced onto the backing and worked tuft by tuft with a hand tool, then sheared and carved so the pattern stands in relief. Finishing, binding and the final shear are all done by hand.
Delivery & Shipping
The 4×6 ft rug is finished and waiting in our studio, dispatched within 3–5 business days. Every other size is made to order, crafted in 4–6 weeks and then dispatched. All rugs travel by safe, insured delivery, rolled and wrapped for transit. A rug may arrive with fold marks or a slight curl at the edges — lay it flat and allow a few days for it to settle. International freight is quoted at checkout.
Designer Notes
“We design for the way you actually live — pieces generous enough to sink into, detailed enough to reward a second look, and made to age beautifully.” — Art Avenue Design Studio
Everything you need to choose well.
Every detail, on the record.
- Construction
- Hand-Tufted, with tufted black line work
- Shape
- Rectangular · custom sizes to order
- Pile
- 100% New Zealand wool
- Foundation
- Cotton canvas backing
- Colour
- Ivory ground · black
- Suitability
- Indoor · living rooms, bedrooms & studies
- Origin
- Hand-tufted in India
- Lead time
- 4×6 ft in stock — ready to ship. Other sizes crafted in 4–6 weeks
- Care
- Vacuum on low without beater bar · some shedding in the first weeks is normal · rotate twice yearly · spot clean, professional clean when needed
How a rug is made changes everything.
Hand-Knotted
Every knot tied by hand around the warp — the most enduring and collectible construction. Months on the loom; a rug made to be passed down.
Hand-Tufted
Wool punched through a backing and sheared to a plush, even pile. Quicker to make and gentler on price, soft underfoot.
Flat-Weave
Woven flat with no pile — reversible, light and crisp in pattern. Easy to lift, air and layer over a larger rug.
Hand-Loomed
Woven on a loom with a subtle loop or cut pile — a quiet, contemporary texture between knotted and flat.
Know the feel before you choose.
Knotted entirely by hand, the old way.
A single piece passes through the hands of spinners, dyers and weavers, and can take months to finish. The gentle variation you see is the signature of that human hand, never a flaw.
